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Communicate information in a clear, memorable and actionable way. |
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Write compact documents which still communicate the relevant information. |
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Gain attention and generate interest from the outset. |
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Use “ signposting “ to create a fast-track understanding of the whole document. |
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Provide concise summaries of vital information. |
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Use fonts / bold / visuals to differentiate meaning and create impact. |
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Use a powerful paragraph and sentence structure to boost understanding and retention. |
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Use clear, relevant language, adapted to the needs of your audience. |
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Adapt the principles to make presentations with less slides but much more impact. |